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	<title>Comments on: i-mode</title>
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	<link>http://route79.org/journal/?p=57</link>
	<description>Reflections on a bus journey home</description>
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		<title>By: i-mode commerical &#171; upside down &#38; backwards</title>
		<link>http://route79.org/journal/?p=57&#038;cpage=1#comment-9196</link>
		<dc:creator>i-mode commerical &#171; upside down &#38; backwards</dc:creator>
		<pubDate>Wed, 13 Sep 2006 04:13:37 +0000</pubDate>
		<guid isPermaLink="false">http://route79.org/journal/?p=57#comment-9196</guid>
		<description>[...] I found this i-mode commerical for everyone to check out. There is also an i-mode demo that I got from one of my online classes but I can&#8217;t it post on here since wordpress doesn&#8217;t support windows media. If you want to check it out click this link and scroll down until you see the windows media file then follow the instructions. [...]</description>
		<content:encoded><![CDATA[<p>[...] I found this i-mode commerical for everyone to check out. There is also an i-mode demo that I got from one of my online classes but I can&#8217;t it post on here since wordpress doesn&#8217;t support windows media. If you want to check it out click this link and scroll down until you see the windows media file then follow the instructions. [...]</p>
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		<title>By: i-mode animal</title>
		<link>http://route79.org/journal/?p=57&#038;cpage=1#comment-799</link>
		<dc:creator>i-mode animal</dc:creator>
		<pubDate>Thu, 05 Jan 2006 02:36:47 +0000</pubDate>
		<guid isPermaLink="false">http://route79.org/journal/?p=57#comment-799</guid>
		<description>Entries are now open for the inaugural DoJa Application Contest hosted by NTT DoCoMo. Submission deadline is January 31st!
The contest is open to developers around the world but not to currently established Telstra Content Partners.
Apart from the prizes (which include a Aibo robot, laptop and digital camera) the developer would gain access/visibility to DoCoMo and the i-mode global alliance operators.

More Info : http://www.doja-developer.net/contest/

Don&#039;t miss it !
:)</description>
		<content:encoded><![CDATA[<p>Entries are now open for the inaugural DoJa Application Contest hosted by NTT DoCoMo. Submission deadline is January 31st!<br />
The contest is open to developers around the world but not to currently established Telstra Content Partners.<br />
Apart from the prizes (which include a Aibo robot, laptop and digital camera) the developer would gain access/visibility to DoCoMo and the i-mode global alliance operators.</p>
<p>More Info : <a href="http://www.doja-developer.net/contest/" rel="nofollow">http://www.doja-developer.net/contest/</a></p>
<p>Don&#8217;t miss it !<br />
 <img src='http://route79.org/journal/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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		<title>By: Jag</title>
		<link>http://route79.org/journal/?p=57&#038;cpage=1#comment-639</link>
		<dc:creator>Jag</dc:creator>
		<pubDate>Sat, 03 Dec 2005 10:35:58 +0000</pubDate>
		<guid isPermaLink="false">http://route79.org/journal/?p=57#comment-639</guid>
		<description>Hi Igor,

Sincere apologies for the delay in responding to this.

Thanks for leaving a comment - and your email - will make sure that you get notified when the developer community activity gets going.

Picking up on your points - accept your point about the lack of info to the wider content/developer community - the strategy of recruiting and targeting certain CPs for the initial content line-up is a deliberate one. The &quot;ecosystem&quot; has to get going to start with - and has to have some time to get usage going - and revenues to CPs flowing. It is part of the overall plan to &quot;open up&quot; in the second phase - to encourage more usage both on and off-portal - as well as user-generated stuff.

i-mode email (i-mail) is push based. You when an email arrives in the platform for your email address - it is immediately pushed to the handset if the handset is connected to the network at the time. If not - then it is sent when the handset attaches to the network. So - yes - the user doesn&#039;t have to initiate a &quot;poll&quot; - although the user can do that as well at any time if the push notification is lost/expired (typically only happens if user&#039;s SIM has not been an i-mode handset for a long time - or has been switched off for a long time - e.g. weeks.

At this point in time it is not possible to send &quot;trigger&quot; type messages between CP and handset (other than binary SMS) - the user has to permit applications on the phone to connect to network in order to communicate with a remote server.

Re auto-start of applications in standby mode - I believe this is possible with more recent version of DoJa - best to check out the Doja Developers Network for info on this sort of capability: http://www.doja-developer.net/

Not sure what you mean by &quot;user data&quot; - but if you mean agent string type data - then there is a spec for this - and the data includes stuff like handset model, type, flash capability etc. etc. This will be supplied to third-party&#039;s in due course.

Applications cannot get at IMEI or phone number. Applications may request a unique serial number for personalisation purposes - but the user will have to specifically confirm the sending of this when it is requested by a server. If, however, you are an official CP - then the network-platform will supply a user-id to the CP application. But IMEI and MSISDN are never supplied.

Hope that helps for now.</description>
		<content:encoded><![CDATA[<p>Hi Igor,</p>
<p>Sincere apologies for the delay in responding to this.</p>
<p>Thanks for leaving a comment &#8211; and your email &#8211; will make sure that you get notified when the developer community activity gets going.</p>
<p>Picking up on your points &#8211; accept your point about the lack of info to the wider content/developer community &#8211; the strategy of recruiting and targeting certain CPs for the initial content line-up is a deliberate one. The &#8220;ecosystem&#8221; has to get going to start with &#8211; and has to have some time to get usage going &#8211; and revenues to CPs flowing. It is part of the overall plan to &#8220;open up&#8221; in the second phase &#8211; to encourage more usage both on and off-portal &#8211; as well as user-generated stuff.</p>
<p>i-mode email (i-mail) is push based. You when an email arrives in the platform for your email address &#8211; it is immediately pushed to the handset if the handset is connected to the network at the time. If not &#8211; then it is sent when the handset attaches to the network. So &#8211; yes &#8211; the user doesn&#8217;t have to initiate a &#8220;poll&#8221; &#8211; although the user can do that as well at any time if the push notification is lost/expired (typically only happens if user&#8217;s SIM has not been an i-mode handset for a long time &#8211; or has been switched off for a long time &#8211; e.g. weeks.</p>
<p>At this point in time it is not possible to send &#8220;trigger&#8221; type messages between CP and handset (other than binary SMS) &#8211; the user has to permit applications on the phone to connect to network in order to communicate with a remote server.</p>
<p>Re auto-start of applications in standby mode &#8211; I believe this is possible with more recent version of DoJa &#8211; best to check out the Doja Developers Network for info on this sort of capability: <a href="http://www.doja-developer.net/" rel="nofollow">http://www.doja-developer.net/</a></p>
<p>Not sure what you mean by &#8220;user data&#8221; &#8211; but if you mean agent string type data &#8211; then there is a spec for this &#8211; and the data includes stuff like handset model, type, flash capability etc. etc. This will be supplied to third-party&#8217;s in due course.</p>
<p>Applications cannot get at IMEI or phone number. Applications may request a unique serial number for personalisation purposes &#8211; but the user will have to specifically confirm the sending of this when it is requested by a server. If, however, you are an official CP &#8211; then the network-platform will supply a user-id to the CP application. But IMEI and MSISDN are never supplied.</p>
<p>Hope that helps for now.</p>
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		<title>By: Igor</title>
		<link>http://route79.org/journal/?p=57&#038;cpage=1#comment-624</link>
		<dc:creator>Igor</dc:creator>
		<pubDate>Tue, 29 Nov 2005 12:57:47 +0000</pubDate>
		<guid isPermaLink="false">http://route79.org/journal/?p=57#comment-624</guid>
		<description>Hi Jag,

Thanks for your reply on Tom&#039;s site.

I agree with your comments and don&#039;t get me wrong - I do believe i-mode could and should be very successful as a technology much more focused on delivering content exclusively for mobile users.

Having said this, a developer community, sales rep expertise and some marketing buzz would&#039;ve not hurt ;)

Finally, a few technical questions I&#039;ve not been able to find answers for yet, maybe you can help ;)

- How does i-mode email works, does the email application periodically checks the server for new messages or is it push-based, i.e. similar to sms, the server can deliver email to the user without anything initated on the phone?

- Is it possible to push information somehow to a particular user between sessions. E.g. a user registers with the content provider, content provider delivers periodic data messages (other than sms) to the handset that trigger some application?

- is it possible to automatically launch an application on phones startup in to stand-by mode?

- is it possible to automatically launch an application when an email arrives?

- what user data is available when the user accesses a third-party server (ip address, handset environment)?

- can an application access information such as handsets IMEI, user\&#039;s phone number etc.? 

Thanks</description>
		<content:encoded><![CDATA[<p>Hi Jag,</p>
<p>Thanks for your reply on Tom&#8217;s site.</p>
<p>I agree with your comments and don&#8217;t get me wrong &#8211; I do believe i-mode could and should be very successful as a technology much more focused on delivering content exclusively for mobile users.</p>
<p>Having said this, a developer community, sales rep expertise and some marketing buzz would&#8217;ve not hurt <img src='http://route79.org/journal/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> </p>
<p>Finally, a few technical questions I&#8217;ve not been able to find answers for yet, maybe you can help <img src='http://route79.org/journal/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> </p>
<p>- How does i-mode email works, does the email application periodically checks the server for new messages or is it push-based, i.e. similar to sms, the server can deliver email to the user without anything initated on the phone?</p>
<p>- Is it possible to push information somehow to a particular user between sessions. E.g. a user registers with the content provider, content provider delivers periodic data messages (other than sms) to the handset that trigger some application?</p>
<p>- is it possible to automatically launch an application on phones startup in to stand-by mode?</p>
<p>- is it possible to automatically launch an application when an email arrives?</p>
<p>- what user data is available when the user accesses a third-party server (ip address, handset environment)?</p>
<p>- can an application access information such as handsets IMEI, user\&#8217;s phone number etc.? </p>
<p>Thanks</p>
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		<title>By: Jag</title>
		<link>http://route79.org/journal/?p=57&#038;cpage=1#comment-617</link>
		<dc:creator>Jag</dc:creator>
		<pubDate>Fri, 25 Nov 2005 20:55:27 +0000</pubDate>
		<guid isPermaLink="false">http://route79.org/journal/?p=57#comment-617</guid>
		<description>Sal: thanks - glad you like the recipe instructions - Indian food is the best!

Regarding the non-stick pot - I bought it as part of a complete set. The brand is Meyer - and the range is Anolon Professional (hard anodized) - as endorsed by professional chef Raymond Blanc. You can see the pots and pans in the range that I have by clicking here: http://www.meyeruk.com/products/productrange.asp?section=1&amp;range=4

Just click on the &quot;Items in Range&quot; link to see the individual pots and pans that I use - I have the whole set. They are great because they have metal handles that can be used in the oven - and also have glass lids that are also safe to use in high-heat situations. You should be able to source these in the USA - prob cheaper than UK too.

Yes - the comments are not working in my old blog - and I haven&#039;t had the time to fix them. Alas.</description>
		<content:encoded><![CDATA[<p>Sal: thanks &#8211; glad you like the recipe instructions &#8211; Indian food is the best!</p>
<p>Regarding the non-stick pot &#8211; I bought it as part of a complete set. The brand is Meyer &#8211; and the range is Anolon Professional (hard anodized) &#8211; as endorsed by professional chef Raymond Blanc. You can see the pots and pans in the range that I have by clicking here: <a href="http://www.meyeruk.com/products/productrange.asp?section=1&amp;range=4" rel="nofollow">http://www.meyeruk.com/products/productrange.asp?section=1&amp;range=4</a></p>
<p>Just click on the &#8220;Items in Range&#8221; link to see the individual pots and pans that I use &#8211; I have the whole set. They are great because they have metal handles that can be used in the oven &#8211; and also have glass lids that are also safe to use in high-heat situations. You should be able to source these in the USA &#8211; prob cheaper than UK too.</p>
<p>Yes &#8211; the comments are not working in my old blog &#8211; and I haven&#8217;t had the time to fix them. Alas.</p>
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		<title>By: Sal Cameli</title>
		<link>http://route79.org/journal/?p=57&#038;cpage=1#comment-611</link>
		<dc:creator>Sal Cameli</dc:creator>
		<pubDate>Fri, 25 Nov 2005 14:56:34 +0000</pubDate>
		<guid isPermaLink="false">http://route79.org/journal/?p=57#comment-611</guid>
		<description>Hey Jag,

Very nice job with these recipes, I live in Jersey City, NJ in the US and there is a very large Indian population here and me and my girlfriend love Indian food. We go to the local restaurants at least twice a week :)

But I just stumbled over your website, I was talking to a friend of mine from Brazil and he had never tried Indian food. So I did a search on Google and found your site.

He said he will try to make the Lamb Rojan Josh, This is my favorite dish, and I have it at least once a week.

Thanks so much for all the pictures, I can&#039;t wait to start trying the recipes out.

The only thing, I do not have a non-stick pot like the one you have there with the clear top.

What manufacturer is that pot?, I need to get one.

Thanks,

Sal Cameli

P.S.
Your Preview is not working at this url:

http://www.route79.com/journal/archives/000237.html</description>
		<content:encoded><![CDATA[<p>Hey Jag,</p>
<p>Very nice job with these recipes, I live in Jersey City, NJ in the US and there is a very large Indian population here and me and my girlfriend love Indian food. We go to the local restaurants at least twice a week <img src='http://route79.org/journal/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p>But I just stumbled over your website, I was talking to a friend of mine from Brazil and he had never tried Indian food. So I did a search on Google and found your site.</p>
<p>He said he will try to make the Lamb Rojan Josh, This is my favorite dish, and I have it at least once a week.</p>
<p>Thanks so much for all the pictures, I can&#8217;t wait to start trying the recipes out.</p>
<p>The only thing, I do not have a non-stick pot like the one you have there with the clear top.</p>
<p>What manufacturer is that pot?, I need to get one.</p>
<p>Thanks,</p>
<p>Sal Cameli</p>
<p>P.S.<br />
Your Preview is not working at this url:</p>
<p><a href="http://www.route79.com/journal/archives/000237.html" rel="nofollow">http://www.route79.com/journal/archives/000237.html</a></p>
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		<title>By: Jag</title>
		<link>http://route79.org/journal/?p=57&#038;cpage=1#comment-536</link>
		<dc:creator>Jag</dc:creator>
		<pubDate>Sun, 30 Oct 2005 11:18:00 +0000</pubDate>
		<guid isPermaLink="false">http://route79.org/journal/?p=57#comment-536</guid>
		<description>i-moder Gia: yes I saw your blog - some great pics on there - glad to see that you are really excited about i-mode out there in Singapore!

Dave: Go ahead - feel free to use the video however you choose - and pass it around if it helps! Glad to be of assistance! :-)</description>
		<content:encoded><![CDATA[<p>i-moder Gia: yes I saw your blog &#8211; some great pics on there &#8211; glad to see that you are really excited about i-mode out there in Singapore!</p>
<p>Dave: Go ahead &#8211; feel free to use the video however you choose &#8211; and pass it around if it helps! Glad to be of assistance! <img src='http://route79.org/journal/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </p>
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		<title>By: Dave Morgan</title>
		<link>http://route79.org/journal/?p=57&#038;cpage=1#comment-535</link>
		<dc:creator>Dave Morgan</dc:creator>
		<pubDate>Sun, 30 Oct 2005 10:17:44 +0000</pubDate>
		<guid isPermaLink="false">http://route79.org/journal/?p=57#comment-535</guid>
		<description>this video is supberb, it is the best demo of i-mode Ive come across, and Ive been using/demoing i-mode for over a month now. Is it ok if I show it during my training sessions? Dave Morgan O2 Field Sales Team.</description>
		<content:encoded><![CDATA[<p>this video is supberb, it is the best demo of i-mode Ive come across, and Ive been using/demoing i-mode for over a month now. Is it ok if I show it during my training sessions? Dave Morgan O2 Field Sales Team.</p>
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		<title>By: i-moder Gia</title>
		<link>http://route79.org/journal/?p=57&#038;cpage=1#comment-522</link>
		<dc:creator>i-moder Gia</dc:creator>
		<pubDate>Mon, 24 Oct 2005 02:23:58 +0000</pubDate>
		<guid isPermaLink="false">http://route79.org/journal/?p=57#comment-522</guid>
		<description>Hi, Browsed thru yr pix on imode at flickr. Great O2 ads. I don&#039;t think Singapore&#039;s is so bold &amp; simple. Yes, Singapore also launched i-mode last week! So happy that it&#039;s finally here! I m so excited!!! Will collect my i-mode phone nxt wk for FREE! How do the O2 i-mode brochures look like? I&#039;ll try to post the Singapore&#039;s versions up to share too. Thanks and hope u can post @ my blog soon</description>
		<content:encoded><![CDATA[<p>Hi, Browsed thru yr pix on imode at flickr. Great O2 ads. I don&#8217;t think Singapore&#8217;s is so bold &amp; simple. Yes, Singapore also launched i-mode last week! So happy that it&#8217;s finally here! I m so excited!!! Will collect my i-mode phone nxt wk for FREE! How do the O2 i-mode brochures look like? I&#8217;ll try to post the Singapore&#8217;s versions up to share too. Thanks and hope u can post @ my blog soon</p>
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		<title>By: Jag</title>
		<link>http://route79.org/journal/?p=57&#038;cpage=1#comment-501</link>
		<dc:creator>Jag</dc:creator>
		<pubDate>Sat, 15 Oct 2005 11:10:25 +0000</pubDate>
		<guid isPermaLink="false">http://route79.org/journal/?p=57#comment-501</guid>
		<description>Thanks Murat!</description>
		<content:encoded><![CDATA[<p>Thanks Murat!</p>
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		<title>By: Murat</title>
		<link>http://route79.org/journal/?p=57&#038;cpage=1#comment-498</link>
		<dc:creator>Murat</dc:creator>
		<pubDate>Thu, 13 Oct 2005 17:31:13 +0000</pubDate>
		<guid isPermaLink="false">http://route79.org/journal/?p=57#comment-498</guid>
		<description>Very nice and impressive video Jag. I loved it although i have been with i-mode for the last 4 years. One comment to you, it should be i-html, not x-htmal, even easier than html at all. And for MJ, V-live is a bad copy of i-mode as they tried to transfer a similar service , J-SKY, after getting J-phone into Voda family in Japan .</description>
		<content:encoded><![CDATA[<p>Very nice and impressive video Jag. I loved it although i have been with i-mode for the last 4 years. One comment to you, it should be i-html, not x-htmal, even easier than html at all. And for MJ, V-live is a bad copy of i-mode as they tried to transfer a similar service , J-SKY, after getting J-phone into Voda family in Japan .</p>
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		<title>By: Jag</title>
		<link>http://route79.org/journal/?p=57&#038;cpage=1#comment-492</link>
		<dc:creator>Jag</dc:creator>
		<pubDate>Tue, 11 Oct 2005 21:03:11 +0000</pubDate>
		<guid isPermaLink="false">http://route79.org/journal/?p=57#comment-492</guid>
		<description>Elizabeth: Thanks for your comment - and no problem! (There is a known problem in leaving comments on my old blog which I haven&#039;t gotten around to fixing yet).

The 425g tomato tin is what I used (I think) - so that much is absolutely fine. As long it tasted good for you in the end - that&#039;s what matters! :-) Glad you liked it! be sure to share any variations and secrets that make it taste even better!</description>
		<content:encoded><![CDATA[<p>Elizabeth: Thanks for your comment &#8211; and no problem! (There is a known problem in leaving comments on my old blog which I haven&#8217;t gotten around to fixing yet).</p>
<p>The 425g tomato tin is what I used (I think) &#8211; so that much is absolutely fine. As long it tasted good for you in the end &#8211; that&#8217;s what matters! <img src='http://route79.org/journal/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' />  Glad you liked it! be sure to share any variations and secrets that make it taste even better!</p>
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		<title>By: Elizabeth</title>
		<link>http://route79.org/journal/?p=57&#038;cpage=1#comment-486</link>
		<dc:creator>Elizabeth</dc:creator>
		<pubDate>Mon, 10 Oct 2005 04:45:07 +0000</pubDate>
		<guid isPermaLink="false">http://route79.org/journal/?p=57#comment-486</guid>
		<description>Hi there! I&#039;m sorry to leave this comment here but I couldn&#039;t leave it following the recipe for the Chana Masala.  Forgive me? ;) I&#039;ve been nosing around and I&#039;ve finally made the Chana Masala... it was really yummy!  I&#039;m looking forward to trying more of  your recipes.  BTW, you mention using &quot;tinned&quot; tomatoes... what size can is that?  Here in the States our standard size can is about 12-15 oz (425g).  I winged it and used 15 oz of crushed tomatoes...it tasted pretty good so I guess it was ok, but I was curious if I should have used more or less...
Take care!
Elizabeth</description>
		<content:encoded><![CDATA[<p>Hi there! I&#8217;m sorry to leave this comment here but I couldn&#8217;t leave it following the recipe for the Chana Masala.  Forgive me? <img src='http://route79.org/journal/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' />  I&#8217;ve been nosing around and I&#8217;ve finally made the Chana Masala&#8230; it was really yummy!  I&#8217;m looking forward to trying more of  your recipes.  BTW, you mention using &#8220;tinned&#8221; tomatoes&#8230; what size can is that?  Here in the States our standard size can is about 12-15 oz (425g).  I winged it and used 15 oz of crushed tomatoes&#8230;it tasted pretty good so I guess it was ok, but I was curious if I should have used more or less&#8230;<br />
Take care!<br />
Elizabeth</p>
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		<title>By: Jag</title>
		<link>http://route79.org/journal/?p=57&#038;cpage=1#comment-483</link>
		<dc:creator>Jag</dc:creator>
		<pubDate>Sat, 08 Oct 2005 10:24:06 +0000</pubDate>
		<guid isPermaLink="false">http://route79.org/journal/?p=57#comment-483</guid>
		<description>JackalGB: there can&#039;t be many people like you - well not in the UK anyway - as there are more mobile-phones than people here! (Can you believe that?)

Anita: have emailed you - and will do so again over this weekend with ideas for Paris and London!

Rajesh: Thanks!

Snappy:  Good question: from a technical perspective - the markup language for i-mode is pretty much the same as WAP2: XHTML/MP - so the simple answer on this dimension is that there is not a lot that you can do with i-mode content that you cannot do with WAP2 - but the big difference is in the *implementation*: WAP implementations are typically very poor and fragmented across handsets - whereas the i-mode implementation is better, consistent - and biased towards providing a simple, fast browsing experience for the user.

Re your second point: i-mode is not a technology - it&#039;s a *service*. As you know - we have a wireless portal service called O2 Active as well (based on WAP). Both i-mode and O2 Active services will be offered: i-mode service on i-mode handsets - and O2 Active on the non-i-mode ones. The two services are aimed quite differently: O2 Active is very much about &quot;youth&quot; and &quot;entertainment&quot; - whereas i-mode adds more &quot;info&quot;, &quot;lifestyle&quot; and &quot;transactions&quot; - aimed at a more broader customer segment.

Ritu: I&#039;ve seen the Tesltra i-mode ads being aired on Oz  - and yes I agree that the music is quite infectious if you keep listening to them over and over again!

Anand: Cheers! Yes - i-mode is a kind of like a next-step on from WAP - better and more usable - and more like the open Internet.</description>
		<content:encoded><![CDATA[<p>JackalGB: there can&#8217;t be many people like you &#8211; well not in the UK anyway &#8211; as there are more mobile-phones than people here! (Can you believe that?)</p>
<p>Anita: have emailed you &#8211; and will do so again over this weekend with ideas for Paris and London!</p>
<p>Rajesh: Thanks!</p>
<p>Snappy:  Good question: from a technical perspective &#8211; the markup language for i-mode is pretty much the same as WAP2: XHTML/MP &#8211; so the simple answer on this dimension is that there is not a lot that you can do with i-mode content that you cannot do with WAP2 &#8211; but the big difference is in the *implementation*: WAP implementations are typically very poor and fragmented across handsets &#8211; whereas the i-mode implementation is better, consistent &#8211; and biased towards providing a simple, fast browsing experience for the user.</p>
<p>Re your second point: i-mode is not a technology &#8211; it&#8217;s a *service*. As you know &#8211; we have a wireless portal service called O2 Active as well (based on WAP). Both i-mode and O2 Active services will be offered: i-mode service on i-mode handsets &#8211; and O2 Active on the non-i-mode ones. The two services are aimed quite differently: O2 Active is very much about &#8220;youth&#8221; and &#8220;entertainment&#8221; &#8211; whereas i-mode adds more &#8220;info&#8221;, &#8220;lifestyle&#8221; and &#8220;transactions&#8221; &#8211; aimed at a more broader customer segment.</p>
<p>Ritu: I&#8217;ve seen the Tesltra i-mode ads being aired on Oz  &#8211; and yes I agree that the music is quite infectious if you keep listening to them over and over again!</p>
<p>Anand: Cheers! Yes &#8211; i-mode is a kind of like a next-step on from WAP &#8211; better and more usable &#8211; and more like the open Internet.</p>
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		<title>By: Anand</title>
		<link>http://route79.org/journal/?p=57&#038;cpage=1#comment-481</link>
		<dc:creator>Anand</dc:creator>
		<pubDate>Sat, 08 Oct 2005 05:24:56 +0000</pubDate>
		<guid isPermaLink="false">http://route79.org/journal/?p=57#comment-481</guid>
		<description>Jag

Thanks for the explanation. That clears out my confusion about i-mode. I didnt quite understand completely, until now, what exactly i-mode did. From what you say, i-mode is here to stay regardless of the technology or the speed of the service. So I-mode is essentially a giant step from WAP?</description>
		<content:encoded><![CDATA[<p>Jag</p>
<p>Thanks for the explanation. That clears out my confusion about i-mode. I didnt quite understand completely, until now, what exactly i-mode did. From what you say, i-mode is here to stay regardless of the technology or the speed of the service. So I-mode is essentially a giant step from WAP?</p>
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